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Unilever

Distribution & Wholesale Seminar

Food and beverages distribution and wholesale is a business of considerable importance in today’s market not only because of the added value and employment that it generates, but also because it plays a role in the day-to-day life of ordinary citizens.

Alimentaria México is providing its professional visitors with the right tools to acquire know-how and to adjust to the changes that have taken place in consumer habits in recent years.

Distribution & Wholesale Seminar

Programme

Wednesday, June 4th 2008

17:00 a 18:00

Growth engines of packaged food business. - Study Presentation

  • Why some companies grow and others, do not?
  • Four reasons why in Mexico packaged food companies grow today. Presentation of the study.
  • Strategies to follow in terms of price, distribution and selling categories.

Alain Couttolenc, Food Industry Manager for Latin America, Nielsen.

18:00 - 19:00

Distribution of organic products

  • Distribution
  • Conservation
  • Sales &Marketing

Comercio Justo

Thursday, June 5th 2008

17:00 - 17:45

Traceability an indispensable tool for all sizes and all sector businesses.

  • Worldwide demanded: TheReason for implementing this tool -
  • Examples real and practical (perishables, meat, wine)
  • Importance of retirement plan product
  • Guide to implement a withdrawal plan

Ivonne Alcantara, Safety Food Auditor, AIB Mexico

17:45 - 18:30

Databar - The easiest databar for difficult products

Traditionally perishable products, due to their physical characteristics, had been difficult to identify with a barcode, but today, there is a solution: the standard GS1 Databar. A small databar that can handle information such as: providers´ information , lot number and expiration dates. Join this conference to descover on it, its benefits and privileges.

Omar González, Standard Identification Coordinator, AMECE

18:30 - 19:15

Outsourcing of Trade:

  • Outsourcing vs.VS Distribution own - the overall savings and how much efficiency is achieved
  • Sale Service Providers

Sergio García Martínez, Project & Marketing Manager, PQ Logistics

 


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