News

• Alimentaria México presents the most important offer of food and beverages of the country
• Alimentaria Equipo Area, TENDENCIAS Alimentaria, Innoval and a series of parallel activities complement the range on offer sought by the professional visitor.
• A key event for the Mexican Southeast, 450 exhibitors, 16 international and 8 national pavilions, 5,000 products
• Around 10,500 industry professionals are expected

Cancun, Quintana Roo, 27 April 2006. —Alimentaria Exhibitions S. A. and E. J. Krause de México announced the new features of the 2006 Alimentaria México, the largest international exhibition in Mexico, bringing together the widest range of food and beverage products, taking place from 6 to 8 June, at the Banamex Centre in Mexico City. Alimentaria México 2006 will be introducing major innovations for professionals in the food sector, not just from Mexico, but from many different countries.

Alimentaria México is part of the most complete world business strategy in the food and beverage industry, together with Alimentaria Barcelona (the second largest worldwide) and Alimentaria Lisbon.

Alimentaria México 2006 is the Mexican showcase that brings together the offer of all the subsectors of the national and international food and drink industry: mainly dairy products, fruit and vegetables, alcoholic and non-alcoholic beverages, sweets, meat and sausage products, pastry and bread, seafood, canned and frozen products.

“The combination in Alimentaria of a first-class national offer and an international offer with new products that are not yet present in Mexico makes this be the most interesting exposition for the professional visitor from the sectors of distribution, self-service, catering and restaurant businesses", assured José Navarro, Director of the Industrial Division of E.J. Krause of Mexico, the organising company together with Alimentaria Exhibitions.

This year nearly 450 exhibiting companies will be present that represent around 5,000 products. To date, the exhibition has 16 international pavilions representing Germany, Argentina, Australia, Canada, Costa Rica, Korea, China, Spain, Holland, Italy, New Zealand, Poland, Portugal, Russia, United States and Vietnam; in addition to 8 national pavilions representing Chiapas, Guanajuato, Hidalgo, Michoacán, Oaxaca, Querétaro, Sonora and Tabasco.

"It is important for us to present it here in Cancun and the Mexican Southeast, because this exposition is national and because we consider that the united offer will be of interest to the professionals and decision-makers of restaurants and hotels. The gastronomy of the Southeast is important for national and international tourism, and the innovations, trends and products that will be presented in the exposition, without doubt will mark the difference in the kitchens and in business", he added.

Parallel Activities of Alimentaria México 2006 stand out:

Alimentaria Equipment Pavilion. This meets the wide demand by our visitors to exhibit equipment, accessories and services among the food service and restaurant professionals, a unique offer in the Mexican market that will promote business among companies of all sizes in the industry.

TENDENCIAS Alimentaria - Mexican Gastronomy Congress, where the principal chefs of the country meet, who generate the changes in gastronomy, reinvent it, share their vision and trends in Mexican and international gastronomy, as well as the ranking of the cuisine of today.

Innoval Pavilion; where each year the most significant novelties are present in the brands introduced recently to the market and that are awarded prizes based on their research efforts and creation of new products.

Tastings of Mexican Drinks; tastings of Tequila and Mezcal, as well as other Mexican drinks such as Sotol, Bacanora, Xtabentún, Rompope, Charanda and Mexican Cider.

Nutrition Seminars; The COA - Centro de Orientación Alimentaria and FUNIBER – Fundación Universitaria Iberoamericana will be presenting a programme on nutrition aimed at professionals who are tasked with determining the nutritional content of food in their institutions.

Al-Invest Business Meetings; Eurocentro Bancomext is organising these meetings which will be attended by over 100 businesses from Germany, Spain, France, Holland, Italy, United Kingdom, Argentina, Chile, Costa Rica, Ecuador, Mexico, Peru and Nicaragua.

"With all these activities, new pavilions and an offer that always adds value for the visitors, Alimentaria México 2006 is endorsed as the event par excellence of the food and beverage industry in Mexico. We are confident of the success of the 2006 edition and predict very good business opportunities for all our visitors and exhibitors of the Mexican Southeast", concluded José Navarro.

According to the figures of the National Chamber of the Restaurant and Prepared Food Industry (Cámara Nacional de la Industria de Restaurantes y Alimentos Condimentados - CANIRAC), the market value on the national level is more than $150,000 million pesos and the participation of the Tourist GDP is 24%. Thus, Quintana Roo is the State that brings more foreign currency to the country for tourism, taking in, according to the data of the State Tourism Department, more than 30% of the total foreign currency.

About Alimentaria Exhibitions, S.A.
This is the company created by Fira de Barcelona and Reed Exhibitions Iberia S.A., tasked with organising the Alimentaria exhibitions in Barcelona, Lisbon and Mexico, Barcelona Degusta and the BTA show. Fira de Barcelona draws on over a hundred years of experience in the design and staging of exhibitions and Reed Exhibition Companies is the world leader in the trade show market, with over 470 exhibitions taking place across the five continents. With Alimentaria Exhibitions, S.A. the application of the same quality and organisational criteria, among other things, is ensured for all its events. http://www.alimentaria.com/


About E.J. Krause de México
This company organises international business forums in Mexico, creating the major annual events in telecommunications, technology, manufacturing, the environment, energy, food and beverages and concrete construction. E.J. Krause de México is part of the world network of E.J. Krause & Associates, Inc., one of the largest privately held exhibition management companies in the United States, with a total of 11 offices.
http://www.ejkrause.com.mx/


Press contacts:
Mónica Avilés Unda, EJKrause de México
Tel. (55) 10871650 ext. 1114 and 1115
maviles@ejkrause.com

Javier González, Edelman México
Tel. (55) 5350 1513
javier.gonzalez@edelman.com