Sales Presentations

Alimentaria Mexico complements the exhibition of products and services with a programme of activities that focus on exhibitors and visitors at the fair.

Apart from parallel activities of general interest, the programme for the 2008 edition also will offer attendees specialised presentations of specific sectors.

Tuesday, June 3rd

13:30 - 14:10     Egg and chicken as functional foods                
It will present the nutritional properties that have the egg and poultry, in addition to providing each of them the benefit of consumer health.   

Ma. Elena Sánchez Pardo, Instituto Nacional Avícola
      

Wednesday, June 4th.

13:30 - 14:10     Impact of the cold chain in fresh foods

Advantages of maintaining completely cold chain, from farm to your table (from farm to table): Improvements in the quality of the products, extending the life of the product,  increase of customer benefits  and customer satisfaction,  and as a result the increase of sales, the full compliance with country food law and above all an invaluable brand equity of its .    

M. en C. José Manuel Samperio.  Technical Manager, USAPEEC  

14:20 - 15:00    Exporting to the USA: Major reasons of arrests by FDA and how to avoid them

The United States offer a huge potential market for mexican  food producers and food exporters. It is increasingly common to locate Mexican  foodstuffs  in the U.S. market at an important position; but there is a need to be aware that there are regulations, both existing and new ones that incase they are not attended, can cause great damage to the finances and reputation of the companies.

David Lennarz, Vicepresident,FDA Registrar.      
                                    

15:10 - 15:50     Innovation in functional foods

                          José Antonio Cruz Serrano, General Manager, Kurago Biotek

16:00 - 16:40    THE EXPORT POTENTIAL OF MEXICANS FOOD SECTOR

                          Don Jaime Yesaki Cavazos, President, CNA

Thursday, June 5th.

16:00 - 16:40    Exporting to the USA: Major reasons of arrests by FDA and how to avoid them

The United States offer a huge potential market for mexican  food producers and food exporters. It is increasingly common to locate Mexican  foodstuffs  in the U.S. market at an important position; but there is a need to be aware that there are regulations, both existing and new ones that incase they are not attended, can cause great damage to the finances and reputation of the companies.

David Lennarz, Vicepresident,FDA Registrar.