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Seminar on nutrition

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Once again, COA - Food Guidance Center - will present a program on nutrition aimed at professionals who are responsible for determining the nutritional content of diets in their institutions, as well as professionals involved directly in this type of products.
In these days of nutrition will be analysed aspects related to the current situation and trends food in Mexico.

Data on Food and Nutrition in Mexico show the need to take into account new considerations contributing to the improved outlook of nutrition in

PROGRAMME
Tuesday, 3rd June 2008

16:00 – 16:40

What is the economic value of healthy market

  • Sustained growth of overweight and obesity is making trend. This niche can be a highly profitable business.
  • In the United States, the value of the food market for obesity amounts to USA $120 billion, and  the figure is not less important that what is driving in Mexico.

Georgina Gómez Martínez, Centro de Orientación Alimentaria (Responsible Child Area)

16:40 – 17:20

Sell more, advertising correctly - an add value from the shelf

  • Innovations based on market supply health modifying in fat, sugar, sodium or calories. The increase of  the Advertising promoting the effects of the products, and consumer demand waiting for a solution to their health problems.
  • How manufacturers and distributors must comply with regulations in composing promotional and advertising campaigns of health products.

Irazu Portillo, Centro de Orientación Alimentaria (Nutrition Advisor)

17:20 – 18:30

Restaurants in vanguard: how to get the opportunity of “Eating Away Boom”

  • The supply is part of the nutritional quality of the dish.
  • The restaurant and the product distribution as a competitive differential value for the final consumer in the health market.

Julieta Ponce, Centro de Orientación Alimentaria (Manager Nutrition Area)

18:30 – 19:30

Roundtable: functional foods and their nutritional features.

Presentation of experts on substances recognized "Functional" present in certain foods that may benefit in health.
For example listen the benefits of probiotics, antioxidants, omega 3, trans fat, low fat, low sodium.

María Guadalupe Esquivel Flores, Advertising and promotion Manager, Yakult  - Ana Mária González García, Nutritionist, Herdez - Sandra Naranjo Corporativo, Nutrition Manager, Sigma Alimentos Corporativo  -Elena Cristina Pulido Mateos, Nutritionist, Kurago Biotek.

* Programme open to changes

DISTRIBUTION AND WHOLESALE CONFERENCES will be held in Spanish.
Free access - Limited places – CENTRO BANAMEX EXHIBITION AREA- LOUNGE D