| AREAS OF MAJOR INTEREST FOR VISITORS TO ALIMENTARIA MEXICO 2006 |
| AREA |
DISTRIB. |
FOOD SERVICE |
| Frozen and canned products |
50% |
53% |
| Meat and poultry |
36% |
39% |
| Non-alcoholic beverages, liqueurs and wines |
27% |
19% |
| Sweets, bakery and confectionery |
18% |
15% |
| All products |
15% |
32% |
| Agricultural and organic products |
14% |
7% |
| Dairy products |
13% |
9% |
| Seafood |
6% |
6% |
| |
| ANNUAL FOOD PURCHASE BUDGET |
| Under 10 thousand dollars |
21% |
| Between 10 and 50 thousand dollars |
20% |
| Between 50 and 100 thousand dollars |
11% |
| Between 100 and 250 thousand dollars |
8% |
| Between 250 and 500 thousand dollars |
6% |
| Over 500 thousand dollars |
11% |
| Don’t know |
23% |
| Gain access to a market worth over 575 million US dollars |
| |
| DEGREE OF INFLUENCE IN FOOD PURCHASING DECISIONS IN THE COMPANY |
| I recommend purchases |
38% |
| I decide purchases |
33% |
| I approve purchases |
13% |
| I don’t take part in the decisions |
16% |
| 83% of those attending the exhibition have some kina of influence on the final decision |
| |
| PROFILE OF THE VISITOR WITHIN THE ORGANIZATION |
| AREA |
DISTRIB. |
FOOD SERVICE |
| Division Manager / Manager |
32% |
21% |
| Chairperson / General Manager / Owner |
28% |
29% |
| Head of department / Supervisor |
17% |
15% |
| Foreman / Employee |
15% |
14% |
| Chef |
- |
16% |
| |
| ACTIVITY OF THE VISITOR WITHIN THE BUSINESS |
| AREA |
DISTRIB. |
FOOD SERVICE |
| Sales / Marketing / Public Relations |
43% |
16% |
| Corporate / Finance / Administration |
24% |
28% |
| Purchasing |
21% |
20% |
| Logistics |
6% |
- |
| Kitchen / Dinning Hall Head |
- |
31% |
| |
| ORIGIN OF VISITORS |
|
Food and beverage distributors
31% of our visitors are food and beverage distributors |
| General and specialist wholesalers |
30% |
| General and specialist importers |
23% |
| Supermarket, conveniente store and department store chains |
18% |
| Retailer |
9% |
| Other |
8% |
| Exporters |
6% |
| Cold and hot chain distributor |
6% |
Food and beverage preparers
32% of our visitors belong to the Food Preparation Category |
| Tradicional: chain, Hotel and independent restaurants and bars |
55% |
| Catering and airline food |
16% |
| Fast Food and take-aways |
9% |
| Institucional: work canteens, hospitals, schools and institutions |
6% |
| Bakeries shops |
5% |
| Other |
5% |
| School of gastronomy |
4% |
Food and Beverage producers
22% of our visitors are food and beverage producers |
| Food and Beverage producer or proceser |
48% |
| Services |
15% |
| Ingredients for the Food and Beverage industy |
15% |
| Manufacturer or distributor of restaurant equipment |
9% |
| Other |
12% |
| |
